Just last year, Unbox Creator Network aka the “Tech Mob” officially joined Lazada – Southeast Asia’s leading eCommerce platform. Our talents started as affiliate partners where they earned commissions from Lazada links that they generate. By Q4 2020, they became one of the first influencers for the brand, with KOL profiles in the app.
One of our thrusts for our talents in UCN is to grow their revenue beyond YouTube earnings and brand partnerships. Affiliate marketing is a proven revenue stream that hits 2 birds with one stone – it’s a great way for the content creator to earn more and the brands are able to measure ROI in terms of actual sales and not just views and likes.
At UCN, we acknowledge that our content creators are brands. As such, they have the potential to grow their business beyond YouTube, Facebook, Instagram, and other social media platforms. With our experience and expertise in the industry, we help establish them as CEOs of their businesses.